London Fashion Week, Fashions Finest, SS19 collection.
Claud Fürst took to the catwalk showing first time at London Fashion Week, Fashions Finest on 15 September 2018.
Vienna born designer, Claudia Fürst designs reflect that sleek city look, merged with edgy and chic aspects to create style and versatility. Claud Fürst was created to merge style with the demands of commuting to and from work in the city of London and international travel. Claud (as nicknamed by friends) was looking for her own quality-made and functional bag; versatile for travel, day and evening.
‘I couldn’t find that bag I wanted, so I made my own’.
Her designs appeal to style conscious professionals, jet setters and fashionistas. Claud Fürst handbags are worn by celebrities such as Gillian McKeith and her daughters Afton and Skylar McKeith, actress Lea Mornar, journalists, presenters and reality-show celebs.
Claud Fürst showed ‘diversity on the catwalk’, with Gillian McKeith and her daughter Afton McKeith both rocking the catwalk at London Fashion Week, SS19 FashionsFinest show. ‘So inspiring to see both Gillian and Afton on my show; not only to reflect the diverse age range of my customers; this has truly given a progressive example that age and shape is pretty much irrelevant when it comes to charisma and beauty.’
Gillian McKeith is a British Television Personality of hit television shows including ‘You Are What You Eat’ and ‘Gillian Moves In’ and Author of nine best-selling books.
Never too shy to attract press! Gillian McKeith and Afton McKeith both owned the catwalk in tiny Claud Fürst ‘bag dresses’, which were bespoke-made for the show.
Claud Fürst received business coverage from BBC World Services, with Susanna Streeter reporting on London Fashion Week, Diversity on the Catwalk and the looming uncertainties of Brexit for the fashion industry. ‘All of our supplies are sourced from Europe and Claud Fürst handbags are made in the UK. We can only hope for a sensible solution of Brexit for our industry’.
The show received extremely positive feedback from guests, customers, models, press and social media. ‘We gave it our best we could and made London Fashion Week SS19 to be an amazing day for everyone involved’.
London based rapper Brains McLoud worked with Claud Fürst on the bespoke show track, adding to the upbeat mood of the day.
Claud Fürst customers describe her handbags as practical yet an elegant, timeless, classic style; perfect size for women on the go with plenty of colours and styles to choose from. ‘Claud Fürst handbags are designed with attention to details, quality, so beautiful, edgy and versatile!’ … ‘Everything about yourself in terms of personality, beauty and of course what you’re wearing.’ … it just sums up what we put into our handbags – Style.Is.What.You.Make.It.CF.
Claud Fürst new collection will be available online at www.claudfurst.com and our stockists later this year.
GoodEvans Photography (Insta)