The idea behind Claud Fürst was born while browsing for a new travel/work bag.

Timeless, stylish, individual. 

Claud Fürst was created to merge contemporary style with the demands of commuting to and from work in the city of London and international travel. Claud (as nicknamed by friends) was looking for a stylish, quality-made and functional bag; versatile for travel, day and evening.

‘I couldn’t find that bag I wanted, so I made my own’.

The first collection featuring the ‘Claud Fürst ClutchBag’, a timeless style statement for business and personal use, launched in October 2016.

All collections are ‘Made in the UK’ with selected best quality fabrics, leather and fittings.

Claud’s trademark logo, an abstract rose – ‘my favourite flower’, was designed with input from her son.

All her designs were awarded UK and international design registrations and appeal to style conscious professionals, jet setters and fashionistas. 

Claudia moved from her hometown Vienna and currently lives and works in the UK. My designs reflect London’s multicultural society, the cooperate style I knew, merged with what I enjoy; – the edgy and chic aspects to create designs which reflect effortless style and versatility. A scarf or handbag that suits many occasions, any time.

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For the Claud Fürst own collections browse at our stockists or choose your style online.

Please contact us direct for bespoke design and production work available to private and corporate clients.

More about Claudia Fürst on Instagram and FB

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​’Fashion is what you make it.


Claud Fürst